Reputation Management Tools

admin — Fri, 02 Oct 2009 00:37:29 +0000

Creating your Social Media Radar

Many companies have an interest in what people are saying about them in the social space. There are lots of options when it comes to finding out what people think about you and your business. Half the battle is simply getting an account and participating. The Reputation management tools below can help you build a “social radar system” to see what people are saying about your brand, your competitors, and your industry.

Paid Reputation Management Tools

There are several companies that provide a dashboard that shows insight into what people are saying about your brand. however at several thousand dollars per month they are not feasible for most individuals and small companies.

Listening and management tools

reputationdefender

Radian6
Collective Intellect
Trackur (free trial)

Free Reputation Management Tools

I think that you can get 95% of the information out there at no cost. here are some of the best tools that i have used.

Aggregating

You don’t have time to go out and check these resources daily. Get all the buzz delivered to you, most of these services have an RSS/Atom feeds of your search results, take this URL and pull it into FriendFeed, or Yahoo Pipes and then take your “Master Feed” and put it into your iGoogle dashboard. Now you have your own reputation management radar.

Friendfeed
Yahoo Pipes
iGoogle

Hopefully that helps you gain some insight into what people are saying. Feel free to leave any comments or suggestions in the comments.

Other resources:

Free Online Reputation Management Beginner’s Guide

300+ Online Reputation Management Resources

34 Online Reputation Management Tools

Online Reputation Management: 16 Free Tools

Reputation Management Tools