Creating your Social Media Radar
Many companies have an interest in what people are saying about them in the social space. There are lots of options when it comes to finding out what people think about you and your business. Half the battle is simply getting an account and participating. The Reputation management tools below can help you build a “social radar system” to see what people are saying about your brand, your competitors, and your industry.
Paid Reputation Management Tools
There are several companies that provide a dashboard that shows insight into what people are saying about your brand. however at several thousand dollars per month they are not feasible for most individuals and small companies.
Listening and management tools
Radian6
Collective Intellect
Trackur (free trial)
Free Reputation Management Tools
I think that you can get 95% of the information out there at no cost. here are some of the best tools that i have used.
Web
General Social
Forums
Micro Blogs
Twingly
HootSuite
Twitter Search
Blogs
BlogPulse
Google Blog Search
Backtype – Blog comment search
Aggregating
You don’t have time to go out and check these resources daily. Get all the buzz delivered to you, most of these services have an RSS/Atom feeds of your search results, take this URL and pull it into FriendFeed, or Yahoo Pipes and then take your “Master Feed” and put it into your iGoogle dashboard. Now you have your own reputation management radar.
Friendfeed
Yahoo Pipes
iGoogle
Hopefully that helps you gain some insight into what people are saying. Feel free to leave any comments or suggestions in the comments.
Other resources:
Free Online Reputation Management Beginner’s Guide
300+ Online Reputation Management Resources
34 Online Reputation Management Tools
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